ABOUT
Joe Stafrace
Founder and Principal
Dynamic, entrepreneurial executive having over 20 years of notable achievement, in the challenging arena of high-fashion and luxury brands, building businesses in regional sectors, and bridging Italian and European brands to new markets.
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Apparel / High Fashion / Luxury Brands & Accessories
New World & Italian Wines & Spirits Industry
SME Mentoring Services, Business Mentor to refugee programs, computer skills tutor to seniors .
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Deep understanding of Brand DNA, and passion for protection of brand equity when positioning global and luxury brands in new markets. A confident negotiator and engaging team-player – combining pragmatic commercial savvy.
CORE COMPETENCIES
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Strategic Market Positioning of Luxury and Fashion Brands.
Knowledge of bridging Italian and European brands to regional sectors.
High Impact Sales Presentations, Fashion Shows and Product Launches.
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Distribution, Merchandising, Retail & Wholesale expertise of merchandise from Asia, South America, Europe and US.
Brand and product development: high end and luxury fashion
Sourcing and purchasing at domestic and international levels.
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License agreements and negotiating with high profile global brands – Valentino, Armani, Feraud, Benetton, Ungaro, Cantao’
Knowledge, experience and extensive connections working across international borders- Europe-South America- USA-China-Australia: special focus on Italian global brands
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CAREER ROLES
Owner – Consultancy - Stafrace Management & Marketing Consultancy & Conexxions Asia – Connecting International brands to the Asia Pacific Region. Sydney, Hong Kong, Beijing.
CFO/COO Shleep Pty Ltd (Consultancy Role)​
Business Mentor - Carlson Consulting - Assisting refugees/immigrants, in starting their own business enterprise. Collaborated with Rosemount Community Commerce;​
Settlement Services International; UNSW; University of Hong Kong.​
Teacher at Wesley Mission - School for Seniors.​
Managing Director – Mionetto Australasia – Italian wines & spirits.
Managing Director & Owner – Benetton Australia/Urban Essentials International
Managing Director /CFO – Gruppo Finanziare Tessile (GFT) Australasia (Valentino, Armani, Feraud, Calvin Kline, Ungaro, Dior, CP Company, Stone Island)
COO – Gerber Garment Technologies – Australasia
Vietnam Veteran