ABOUT
Joe Stafrace
Founder and Principal
Dynamic, entrepreneurial executive having over 20 years of notable achievement, in the challenging arena of high-fashion and luxury brands, building businesses in regional sectors, and bridging Italian and European brands to new markets.
Apparel / High Fashion / Luxury Brands & Accessories
New World & Italian Wines & Spirits Industry
SME Mentoring Services, Business Mentor to refugee programs, computer skills tutor to seniors .
Deep understanding of Brand DNA, and passion for protection of brand equity when positioning global and luxury brands in new markets. A confident negotiator and engaging team-player – combining pragmatic commercial savvy.
CORE COMPETENCIES
Strategic Market Positioning of Luxury and Fashion Brands.
Knowledge of bridging Italian and European brands to regional sectors.
High Impact Sales Presentations, Fashion Shows and Product Launches.
Distribution, Merchandising, Retail & Wholesale expertise of merchandise from Asia, South America, Europe and US.
Brand and product development: high end and luxury fashion
Sourcing and purchasing at domestic and international levels.
License agreements and negotiating with high profile global brands – Valentino, Armani, Feraud, Benetton, Ungaro, Cantao’
Knowledge, experience and extensive connections working across international borders- Europe-South America- USA-China-Australia: special focus on Italian global brands
CAREER ROLES
Owner – Consultancy - Stafrace Management & Marketing Consultancy & Conexxions Asia – Connecting International brands to the Asia Pacific Region. Sydney, Hong Kong, Beijing.
CFO/COO Shleep Pty Ltd (Consultancy Role)
Business Mentor - Carlson Consulting - Assisting refugees/immigrants, in starting their own business enterprise. Collaborated with Rosemount Community Commerce;
Settlement Services International; UNSW; University of Hong Kong.
Teacher at Wesley Mission - School for Seniors.
Managing Director – Mionetto Australasia – Italian wines & spirits.
Managing Director & Owner – Benetton Australia/Urban Essentials International
Managing Director /CFO – Gruppo Finanziare Tessile (GFT) Australasia (Valentino, Armani, Feraud, Calvin Kline, Ungaro, Dior, CP Company, Stone Island)
COO – Gerber Garment Technologies – Australasia
Vietnam Veteran